Get All Access for $5/mo

Brain Science Says to Trust Your Gut in These Key Moments Tough situations make it harder to process information -- but that's not necessarily a bad thing.

By Nina Zipkin

Caiaimage/John Wildgoose | Getty Images

Launching a business is challenging enough, let alone keeping it afloat and even thriving. While many people try to prepare for challenges and address them in a level-headed manner, they may not realize how difficult moments alter their thinking. New research has found that when dealing with challenging situations, it can be tough to understand what is going on around you.

A group of European researchers led a study in which participants watched clips of positive, neutral and negative situations. They then tested their ability to acquire new information about the events in question. After subjects watched sequences involving challenging situations, whether those sequences were positive or negative, they did worse on the assessments.

Related: 7 Challenges That Will Make You More Successful

The scientists used film clips for each category: a violent scene for the negative situation, a sex scene for the positive one and then a neutral scene. The researchers found that viewing both the violent and sex scenes adversely affected the participants. They had a harder time remembering where objects had been and recognizing patterns in the more challenging scenes than they did after watching the neutral scene.

The researchers concluded that being placed in a challenging situation can make your brain go right for a reflexive action rather than a more measured, nuanced and context-driven approach.

In a summary of the findings, the researchers explained that while such a reaction might seems it could lead only to bad decisions, it can actually help you in the long run. While reflexive reactions are less complex, they might be a preferable alternative to making choices based on incomplete and unpredictable information. All the more reason to listen to your gut when you find yourself in a jam.

Related video: Want to Start Doing More on a Daily Basis? Stop Doing This One Thing.

Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

This Former Starbucks Employee Started a Side Hustle That's Making More Than $70,000 a Month — and He's Not Done Yet

When Tom Saar moved to New York City, he spotted a lucrative business opportunity.

Business News

Is One Company to Blame for Soaring Rental Prices in the U.S.?

The FBI recently raided a major corporate landlord while investigating a rent price-fixing scheme. Here's what we know.

Business News

Amazon Has a Blank Book Problem: Buyers Report Receiving Fakes of Bestselling UFO Book

The book looked fine on the outside, but the inside was out-of-this-world.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Paramount Leadership Alludes to Layoffs If Merger Does Not Go Through

Paramount is awaiting approval on its merger with Skydance Media from majority shareholder Shari Redstone.

Marketing

6 SEO Tips to Help You Rank in the New Era of Quality Content

What is the best SEO strategy after Google's March 2024 core update? Here's what you need to know.